Privacy Policy
Welcome to Reemah Luxe Ltd.
Your privacy is important to us. We are committed to protecting your personal information and handling it responsibly, securely and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains what personal information we collect, how we use it, when we share it, how we protect it and the rights you have regarding your information when you use our website, create an account, place an order or contact us.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
Our Commitment to Your Privacy
At Reemah Luxe, we respect your privacy and are committed to safeguarding your personal information.
We will always:
- Process your personal information lawfully, fairly and transparently.
- Collect only the information we genuinely need to provide our products and services.
- Keep your information secure using appropriate technical and organisational measures.
- Never sell your personal information to third parties.
- Respect your rights under UK data protection law.
When This Privacy Policy Applies
This Privacy Policy applies whenever you:
- Visit or browse our website.
- Create a customer account.
- Place an order.
- Subscribe to our newsletter.
- Contact our customer support team.
- Leave a product review.
- Participate in a promotion or giveaway.
- Interact with us through our website.
This Privacy Policy does not apply to third-party websites that may be linked from our website. We recommend reading their privacy policies before providing any personal information.
Information We Collect
The information we collect depends on how you interact with our website and services.
We collect only the information necessary to process your orders, provide customer support, improve your shopping experience and comply with our legal obligations.
Identity Information
We may collect:
- Full name
- Title (if provided)
- Date of birth (only if you choose to provide it, for example for birthday promotions)
We use this information to identify you, process your orders and provide customer support.
Contact Information
We may collect:
- Email address
- Telephone number
- Billing address
- Delivery address
- Country of residence
This information allows us to:
- Process and deliver your order.
- Send order confirmations and delivery updates.
- Contact you if there is an issue with your order.
- Respond to your enquiries.
- Process refunds where applicable.
Please ensure the information you provide is accurate and kept up to date.
Customer Account Information
If you choose to create an account with us, we may store:
- Your email address or username.
- An encrypted password.
- Saved delivery addresses.
- Order history.
- Account preferences.
- Wishlist or saved items (where available).
- For your security, your password is encrypted and cannot be viewed by Reemah Luxe Ltd.
You are responsible for keeping your login details secure and confidential.
Order Information
When you place an order, we collect information relating to your purchase, including:
- Products purchased.
- Quantity ordered.
- Order number.
- Purchase date.
- Order value.
- Delivery method.
- Payment status.
- Order status.
- Refunds or exchanges.
- Previous order history.
We use this information to fulfil your order, provide customer support, process refunds where applicable and meet our legal and accounting obligations.
Payment Information
Payments made through our website are processed securely by trusted third-party payment providers.
Depending on the payment method you choose, your payment may be processed by providers supporting:
- Visa
- Mastercard
- Apple Pay
- Google Pay
- PayPal
- Klarna
- Clearpay
For your security, Reemah Luxe Ltd does not store your full debit or credit card details.
Your payment information is processed securely by the relevant payment provider in accordance with its own privacy policy and security procedures.
Communications With Us
If you contact us by email, telephone, social media or through our website, we may keep a record of those communications.
This helps us:
- Respond to your enquiries.
- Resolve complaints.
- Improve our customer service.
- Maintain accurate business records.
Marketing Preferences
If you choose to receive marketing communications from us, we may collect information about:
- Your newsletter subscription.
- Your marketing preferences.
- Whether you open our emails.
- Which links you click.
- Products or collections that interest you.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every marketing email or by contacting us directly.
Product Reviews and Feedback
If you choose to leave a review, we may collect:
- Your name or chosen display name.
- Your product rating.
- Your written review.
- Any photographs you voluntarily upload.
By submitting a review, you give Reemah Luxe Ltd permission to display it on our website and, where appropriate, in our marketing materials. We will never alter the meaning of your review, although we may remove content that is unlawful, offensive or inappropriate.
Technical Information
When you visit our website, we automatically collect certain technical information, including:
- IP address.
- Browser type and version.
- Device type.
- Operating system.
- Language settings.
- Website pages visited.
- Time spent on pages.
- Referral source.
- Website usage information.
This information helps us improve our website, maintain security and enhance your browsing experience.
Cookies
Our website uses cookies and similar technologies to:
- Keep your shopping basket active.
- Remember your preferences.
- Enable secure customer login.
- Improve website performance.
- Analyse website traffic (where applicable).
- Support marketing activities where you have given your consent.
You can manage your cookie preferences at any time through our cookie setting or your web browser.
How We Use Your Information
Reemah Luxe Ltd only uses your personal information where we have a lawful reason to do so. We are committed to using your information fairly, responsibly and only for purposes that are necessary to operate our business and provide our services.
Depending on how you interact with our website, we may use your information for the following purposes.
Processing Your Orders
We use your information to:
- Process and confirm your order.
- Prepare your items for dispatch.
- Deliver your purchases to your chosen address.
- Process payments securely.
- Send order confirmations and shipping updates.
- Process refunds, exchanges and cancellations where applicable.
- Respond to questions about your order.
- Without this information, we would be unable to complete your purchase.
Managing Our Customer Account
If you create an account with Reemah Luxe, we use your information to:
- Create and maintain your account.
- Allow you to sign in securely.
- Display your order history.
- Save your delivery addresses.
- Help you manage your account preferences.
- Make future purchases quicker and more convenient.
You may request the closure of your account at any time by contacting us.
Customer Service and Support
We use your information to:
- Respond to enquiries.
- Provide assistance before and after your purchase.
- Resolve complaints.
- Investigate issues relating to your orders.
- Improve the quality of our customer service.
We may keep records of customer communications to help us provide consistent and efficient support.
Improving Our Website
We continually work to improve the shopping experience we provide.
Information collected through our website may be used to:
- Improve website performance.
- Identify technical issues.
- Understand how visitors use our website.
- Improve navigation and usability.
- Enhance website security.
- Develop new features and services.
Where analytics cookies require your consent under applicable law, we will only use them after you have given that consent.
Marketing Communications
If you choose to receive marketing communications from us, we may send you information about:
- New arrivals.
- Product launches.
- Exclusive subscriber offers.
- Promotions and discounts.
- Seasonal collections.
- Restocked products.
- Company news.
We will only send marketing communications where:
* You have chosen to receive them; or
* We are otherwise permitted to do so under applicable law.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every marketing email or by contacting us directly.
Choosing to unsubscribe from marketing emails will not affect important service communications relating to your orders.
Fraud Prevention and Website Security
Protecting our customers and our business is important to us.
We may use your information to:
- Detect and prevent fraud.
- Verify customer identity where necessary.
- Prevent unauthorised access to customer accounts.
- Protect our website from malicious activity.
- Investigate suspected misuse of our website.
Where necessary, information may be shared with fraud prevention services or law enforcement authorities in accordance with applicable law.
Meeting Our Legal Obligations
We may use your information where necessary to comply with legal or regulatory obligations, including:
- Accounting requirements.
- Tax obligations.
- Consumer protection laws.
- Court orders.
- Requests from law enforcement or regulatory authorities where legally required.
Our Legal Basis for Processing Your Information
Under UK GDPR, we must have a lawful basis for processing your personal information.
The lawful bases we rely on include the following.
Performance of a Contract
We process your information because it is necessary to fulfil our contract with you.
This includes:
- Processing your orders.
- Taking payment.
- Delivering your purchases.
- Providing customer support.
- Managing returns and refunds.
Legal Obligations
We process certain information because we are legally required to do so.
Examples include:
- Keeping financial records.
- Complying with tax laws.
- Meeting consumer protection requirements.
- Responding to lawful requests from public authorities.
Legitimate Interests
We may process your information where it is necessary for our legitimate business interests, provided your rights and freedoms are not overridden.
Examples include:
- Improving our website.
- Preventing fraud.
- Maintaining website security.
- Responding to customer enquiries.
- Improving our products and services.
- Keeping business records.
Consent
In certain situations, we rely on your consent.
Examples include:
- Sending marketing emails where your consent is required.
- Using certain non-essential cookies.
- Collecting information where we have specifically asked for your permission.
Where processing is based on your consent, you may withdraw that consent at any time.
Withdrawing your consent will not affect the lawfulness of processing carried out before your consent was withdrawn.
How Long We Keep Your Information
We only keep your personal information for as long as it is reasonably necessary for the purposes described in this Privacy Policy or as required by law.
The length of time we keep your information depends on the type of information and the reason it was collected.
For example, we may retain:
- Order records to comply with legal and accounting obligations.
- Customer service communications to help resolve future enquiries or disputes.
- Marketing preferences until you unsubscribe or ask us to stop sending marketing communications.
- Customer account information while your account remains active, or until you ask us to delete it, unless we are required to retain certain information by law.
When personal information is no longer required, we will securely delete or anonymise it in accordance with applicable legal requirements.
Sharing Your Information
We respect your privacy and will never sell your personal information to third parties.
However, in order to operate our business and provide our services, we may share your personal information with carefully selected third parties where this is necessary.
These may include:
Payment Providers
To process payments securely, we work with trusted payment providers supporting:
- Visa
- Mastercard
- Apple Pay
- Google Pay
- PayPal
- Klarna
- Clearpay
These providers process your payment information in accordance with their own privacy policies.
Delivery Partners
To deliver your orders, we may share your name, delivery address, email address and telephone number with our chosen courier or delivery service.
Only the information required to complete your delivery will be shared.
Website and Technology Providers
We use trusted service providers to help operate and maintain our website.
These providers may assist with:
- Website hosting
- Website maintenance
- Security monitoring
- Website backups
- Customer account functionality
These providers are only permitted to process your information on our behalf and in accordance with applicable data protection laws.
Email Marketing Providers
If you subscribe to our newsletter or marketing communications, we may use a trusted email marketing platform to manage our mailing list and send marketing emails.
These providers only process your information on our behalf and in accordance with our instructions.
Professional Advisers
Where necessary, we may share information with our:
- Accountants
- Solicitors
- Insurance providers
- Professional advisers
This is only where reasonably necessary for the operation or protection of our business.
Legal and Regulatory Authorities
We may disclose personal information where required by law or where we reasonably believe disclosure is necessary to:
- Comply with a legal obligation.
- Protect our legal rights.
- Prevent fraud or criminal activity.
- Respond to a court order or lawful request from a public authority.
International Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where this happens, we will ensure that appropriate safeguards are in place to protect your personal information in accordance with UK data protection laws.
These safeguards may include:
- Adequacy regulations approved by the UK Government.
- Standard contractual clauses or other legally recognised transfer mechanisms.
Keeping Your Information Secure
Protecting your personal information is extremely important to us.
We take appropriate technical and organisational measures designed to safeguard your information against:
- Unauthorised access.
- Loss.
- Misuse.
- Alteration.
- Disclosure.
- Destruction.
- Examples of these measures may include:
- Secure website encryption (SSL).
- Password protection.
- Restricted access to customer information.
- Secure payment processing.
- Regular website security updates.
Although we take reasonable steps to protect your information, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
Your Rights
Under UK GDPR, you have a number of rights regarding your personal information.
These include the right to:
Access Your Information
You may request a copy of the personal information we hold about you.
Correct Your Information
If any information we hold is inaccurate or incomplete, you may ask us to correct it.
Request Deletion
You may ask us to delete your personal information where we no longer have a lawful reason to keep it.
Please note that we may still be required to retain certain records to comply with legal or accounting obligations.
Restrict Processing
You may ask us to limit how we use your personal information in certain circumstances.
Object to Processing
You may object to certain types of processing where permitted by law.
Withdraw Your Consent
Where we rely on your consent, you may withdraw that consent at any time.
This will not affect any processing carried out before your consent was withdrawn.
Data Portability
Where applicable, you may request a copy of your personal information in a commonly used electronic format.
Making a Request
If you wish to exercise any of your rights, please contact us using the details below.
We may ask you to verify your identity before responding to your request.
We will respond within the timeframes required by applicable law.
Complaints
If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve your concerns.
If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection.
